Back
Tier-1 FMCG brand, mid-level Brand Manager title, metro location and generalist requirements increase competition.
Requires demonstrable FMCG and Indian consumer market expertise, making cross-industry moves difficult.
Requires Tier-1 MBA and explicit 5–6 years brand management experience, tightening candidate filters.
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Own and execute comprehensive brand strategy and development aligned with business goals in the Indian market.
Lead end-to-end brand activation campaigns across diverse channels (digital, ATL, BTL, trade) with accountability for campaign performance.
Manage brand equity enhancement, market insights generation, and financial/PnL ownership including budgeting and ROI optimization.
MBA from a Tier 1 Business School is mandatory.
5 to 6 years of progressive experience in brand activation and brand equity management, with at least 2 years managing brand activation campaigns.
Proven expertise in the Indian consumer market.
Work Experience Required: 5 to 6 years in relevant brand management roles.
Strategic thinker with strong analytical skills and capability to synthesize complex market and consumer data into actionable plans.
Experienced in cross-functional leadership collaborating with Sales, R&D, Supply Chain, and Finance within a fast-paced FMCG environment.
Demonstrated ability to manage multi-channel marketing campaigns and optimize brand health and financial performance.