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Mid-level generalist digital-marketing role, metro location, and broad SFMC+channel skills create high candidate competition.
Requires marketing automation and Salesforce experience, making cross-industry fit moderately sensitive.
Explicit 6–8 years plus mandatory SFMC/Salesforce and multi-channel skills makes shortlisting stringent.
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Own and manage Salesforce Sales Cloud activities related to leads, campaigns, and CRM data to improve lead management and customer engagement.
Plan, build, execute, and optimize email marketing campaigns and customer journeys using Salesforce Marketing Cloud tools including Automation Studio and Journey Builder.
Collaborate across marketing, sales, IT, and analytics teams to align CRM initiatives with digital marketing channels and provide data-driven insights for campaign optimization.
6 to 8 years of experience in digital marketing, CRM, or marketing automation roles.
Strong hands-on experience with Salesforce Marketing Cloud and working knowledge of Salesforce Sales Cloud including lead lifecycle management.
Bachelor's degree in Marketing, Business, Digital Marketing, Technology, or related field.
Location requirement: Pune, Maharashtra, India.
Experienced in managing integrated digital marketing initiatives with a focus on CRM-driven lead conversion and customer engagement.
Skilled at translating business requirements into effective CRM and marketing automation solutions within Salesforce ecosystems.
Data-driven and analytical with the ability to manage multi-channel campaigns and collaborate effectively with sales, IT, and analytics teams.