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Tier-1 FMCG brand and Mumbai location raise density, while senior niche insights focus limits competition.
Role requires deep FMCG consumer and retail analytics experience, reducing cross-industry transferability.
Explicit 10–12 years requirement plus client-side and retail/brand tracking mandates tighten screening.
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Lead Consumer and Brand Insights (CBI) agenda for Self-Care & Baby categories in India.
Translate quantitative and qualitative research learnings into actionable recommendations driving business growth and market strategy.
Oversee analytics related to Media, E-commerce, and Pricing including leading Digital First agenda with new measurement tools implementation.
Post Graduate degree in Business Management from Tier 1 Business School.
10-12 years of experience in Insights & Analytics; at least 3-4 years client-side experience.
Hands-on experience with Retail Audit, Household Penetration & Brand Tracking.
Work Location: Fully Onsite in Mumbai, India.
Experienced in leading CBI insights translating consumer, market and competitive analysis into business strategy.
Strong analytical and research design skills covering quantitative and qualitative methods, including emerging research tools.
Capable of integrating diverse data sources to guide marketing communications, media optimization, brand positioning, pricing and distribution strategy.