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Strong employer brand plus a visible sales/alliances role increases applicant competition.
Skills transfer reasonably across consumer sectors but favor payments and merchant partnerships, so medium sensitivity.
No explicit years or certifications but domain-specific alliances and spends experience is required, so moderate strictness.
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Drive activation and spending on the Shikhar portfolio within the assigned geographical region.
Manage execution of engagement programs, including monitoring outcomes, budgeting, and coordinating with analytics, sales, and branch teams.
Ensure compliance with regulatory guidelines and maintain proper documentation and process adherence for audit readiness.
MBA / PGDBM qualification required.
Experience managing alliances and partnerships in credit cards or related sectors (Telecom, Retail).
Good understanding of spend categories, consumer behavior, competition, and credit card market dynamics.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in executing regional marketing or spend engagement programs with measurable impact on retail spend and activation rates.
Strong in planning, organizing, analytics, negotiation, and collaboration, capable of coordinating cross-functional teams.
Comfortable working with budget management, process compliance, and alignment with multiple stakeholders including sales and branch teams.