





Tier-1 FMCG brand in Mumbai with seniority and niche analytics role yields moderate competition.
Requires FMCG-specific Nielsen/panel and MMM expertise, so industry transferability is limited.
Explicit 15+ years, 7+ years MMM and specialized tools make shortlisting highly strict.
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Lead a Growth Analytics sub-team focused on Marketing-Media Analytics, Pricing & Strategic Analytics, First party data analytics, Social listening and Business Intelligence to drive data-driven growth decisions in India.
Manage multiple Marketing Mix Modeling projects, ROI analyses, Pricing Research, and Category Forecasting aligned with India business priorities.
Communicate insights clearly to influence cross-functional stakeholders and drive actionable marketing, pricing, and media investment strategies.
Minimum 15+ years work experience in marketing research and advanced analytics, with at least 7 years specifically in MMM & forecasting/business planning.
MBA or MA in Social Science with concentration in research, marketing, or quantitative analysis required; Bachelor’s Degree in Social Science, Business Administration, Marketing, Statistics, or Economics is required; PhD is a plus.
Strong skills in advanced analytics methods including Marketing Mix Econometric modeling, Pricing, Forecasting Simulators, and Dashboarding.
Proficiency with Nielsen Retail Audit databases, Household Consumer Panels, Euromonitor, Media Databases, and advanced statistics; excellent communication skills for leadership and cross-functional influence.
Senior analytics leader experienced managing complex multi-project marketing mix models and pricing analytics in FMCG/CPG environments.
Strategic thinker able to synthesize diverse data sources into clear insights and actionable business recommendations.
Proven ability to lead and develop analytics teams, collaborate with multiple internal stakeholders, and communicate complex analytics clearly to business users and executives.