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Generalist senior marketing role in Mumbai with broad skillset and known MNC attracts high candidate density.
Strong dental/medical devices experience requirement biases hiring toward industry-specific backgrounds.
Requires 8+ years in dental/medical devices and post-graduate degree, making filters highly rigid.
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Develop and execute comprehensive marketing strategies and campaigns for the dental segment across all operating companies (OpCos), including brand activation (B2B & B2C) and event management.
Lead market research, competitive analysis, and segmentation to guide product positioning, messaging, and new product launches.
Manage marketing operations end-to-end including vendor management, content development, campaign performance tracking (ROI, lead generation), and alignment with sales and business objectives.
Minimum 8 years of marketing experience in Dental, Medical Devices MNC, Healthcare, or Pharma sectors.
Postgraduate degree required; MBA preferred.
Experience with marketing analytics/CRM tools like Google Analytics, HubSpot, Salesforce or similar.
Tech-savvy with proficiency in IT tools (Word, Excel, PowerPoint, Windows OS).
Proven ability in developing and implementing strategic marketing plans aligned with sales and business goals in a matrixed, cross-functional environment.
Strong analytical skills with experience translating market research and data into actionable strategic recommendations.
Experience managing multi-channel marketing campaigns and coordinating across divisions, including training & education to integrate brand strategies.