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Tier-1 brand, metro location, mid-level generalist CRM role attracts many qualified applicants.
CRM and communication skills are transferable, but RBI/regulatory and lending experience raise domain specificity.
Preference for 2-3 years CRM/communication experience and lending knowledge creates moderate shortlisting filters.
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Design and manage end-to-end customer communication journeys across multiple digital channels to enhance customer experience and engagement.
Ensure regulatory compliance and communication governance aligned with RBI and internal policies.
Drive digital transformation and automation of customer communication to optimize costs and improve efficiency.
Experience: 2-3 years preferred, especially in communication management or lending business.
Post Graduate degree preferred.
Must have knowledge of regulatory compliance related to customer communications (including RBI guidelines).
Work Experience Required: Not explicitly mentioned, but a preference for 2-3 years is stated.
Experience in managing lifecycle communication strategies in financial services or lending domains.
Strong familiarity with multi-channel digital communication platforms including SMS, Email, WhatsApp, and RCS.
Ability to handle communication governance, content standardization, and cost optimization initiatives.