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Tier-1 brand, metro location, mid-level generalist marketing role with broad channel requirements.
Prefers consumer durables/FMCG/e-commerce experience, but skills remain reasonably transferable.
Explicit 4+ years requirement and category marketing skills create moderately strict shortlisting.
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Assist in analyzing category performance to support growth and sustainable revenue plans.
Support end-to-end product launches including market assessments, pricing, and commercialization.
Execute integrated marketing campaigns across ATL, BTL, Digital, E-commerce, and Retail channels, ensuring brand consistency.
4+ years of experience in Marketing, Category Management, Brand Management, or Commercial roles within Consumer Durables, FMCG, Consumer Technology, or E-commerce.
MBA from a premier B-School preferred.
Experience working with ATL, BTL, Digital, and E-commerce marketing channels and category management.
This is an office-based role with 3+ days per week attendance; location must be in India.
Commercially minded with strong analytical skills and ability to turn consumer insights into actionable strategies.
Experience collaborating across multiple functions such as Sales, Supply Chain, Finance, Digital, Agencies, and Global teams.
Comfortable executing multi-channel marketing campaigns and supporting portfolio planning in a fast-paced environment.