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Mid-level popular role, metro location, and broad paid-marketing skillset increase applicant competition.
Performance marketing skills transfer across industries, but real-estate/high-ticket preference creates moderate domain bias.
Mandatory 5+ years and non-negotiable Meta Ads plus budget and revenue ownership increase filtering.
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Own end-to-end paid acquisition on Meta and Google platforms with accountability for CTR, CPL, CPQL, CAC, ROAS, and full-funnel revenue impact.
Continuously launch, test, iterate, and optimize campaigns, creatives, and funnels to reduce acquisition costs and improve conversion across the funnel.
Translate successful strategies into playbooks that improve AI marketing agents and collaborate with product and engineering teams to advance the agents' capabilities.
5+ years of performance marketing experience with demonstrable revenue impact, not just lead or click volume.
Deep, hands-on Meta Ads expertise (mandatory) and strong working knowledge of Google Ads.
Experience managing significant advertising budgets with full ownership and accountability.
Comfortable using AI tools as leverage in marketing tasks; already incorporates AI in research, creation, testing, and analysis.
Experienced operator in high-ticket B2C or real estate lead generation sectors preferred, showing domain familiarity relevant to the role.
Operator who integrates data-driven insights with creative testing across ads, hooks, audiences, and landing pages, emphasizing measurable funnel improvements.
Strategic contributor proactive in shaping AI-enabled marketing tools through documented playbooks and collaboration with the product team.