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Generalist mid-level marketing role, metro location, broad multi-brand demand skills increase applicant competition.
Requires specialized multi-brand demand-generation experience, but marketing skills remain transferable across industries.
Mandatory MBA and proven demand-generation results create strict shortlisting filters.
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Own demand generation strategy across five brands with diverse buyer motions including IT services, product engineering, ecommerce, creative, and consumer food tech.
Lead quarterly marketing planning and align demand generation with sales teams for each brand, focusing on measurable outcomes like CAC and conversion.
Direct specialists in paid media, SEO, and design; develop messaging rooted in buyer psychology to position technology services and products with authenticity.
MBA in Marketing (Mandatory).
5 to 10 years of work experience in demand generation marketing.
Proven experience building demand generation campaigns with measurable results.
Strong understanding of marketing differences between IT services and product businesses, and knowledge of consumer and buyer psychology.
Experienced in managing multi-brand marketing strategies simultaneously, with the ability to operate in both B2B and B2C environments.
Skilled at directing specialists and collaborating with technical teams to translate technical capabilities into market-facing content.
Comfortable presenting strategy and results to senior stakeholders and adapting to changing priorities in a restructuring environment.