





Tier-1 employer in metro locations with a visible manager-level digital marketing role increases applicant competition.
Digital marketing analytics skills transfer across industries, though life-sciences regulatory experience increases fit sensitivity.
Explicit 8–12 years requirement, Adobe expertise, and leadership experience make shortlisting highly stringent.
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Lead and provide strategic direction to a team of digital marketing analytics professionals, managing analytics deliverables and quality assurance.
Serve as a thought partner to stakeholders across Roche affiliates and global teams, translating complex analytics into actionable business insights and expanding analytics capabilities.
Drive innovation in measurement frameworks, attribution modeling, A/B testing, and digital marketing technology adoption to improve campaign strategies and digital readiness.
8 to 12 years of experience in digital marketing analytics, martech, or consulting, with progressive leadership responsibility.
Minimum 5 years hands-on experience in digital marketing technology and analytics, preferably with exposure to life sciences or healthcare.
Expertise with Adobe Analytics and/or Adobe Customer Journey Analytics; familiarity with Adobe Experience Cloud ecosystem.
Experience managing or leading analytics teams (3+ direct reports or equivalent).
Strong experience engaging and influencing senior stakeholders as a trusted advisor beyond reporting to strategic insight.
Proven leadership in managing cross-functional analytics teams and mentoring for knowledge sharing and capability growth.
Deep domain knowledge in digital marketing channels (SEO, SEM, social media, email) and martech tools supporting data-driven marketing in regulated pharmaceutical/life sciences contexts.