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Tier-1 brand, mid-level generalist title, metro location, and broad skillset requirements increase candidate competition.
Strong FMCG brand and PnL focus make skills highly industry-specific and less transferable.
MBA (Tier-1) requirement, explicit 5–6 years, FMCG experience and PnL ownership raise filtering strictness.
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Develop and execute comprehensive brand plans aligned with business objectives and market insights for the Indian market.
Lead integrated brand activation campaigns and manage multi-channel marketing communication including digital, ATL, BTL, and trade marketing.
Manage brand PnL responsibilities including revenue and cost drivers, budget allocation, and performance measurement with cross-functional collaboration.
MBA from a Tier 1 Business School is mandatory.
5 to 6 years of progressive experience in brand activation and brand equity management.
Demonstrable expertise in the Indian consumer market.
Work Experience Required: 5 to 6 years in relevant brand management roles.
Experienced in strategically leading brand growth through insight-driven campaigns in the Indian FMCG/consumer goods sector.
Proficient in managing integrated marketing communications across traditional and emerging channels with strong analytical and strategic skills.
Capable of collaborating effectively with cross-functional teams including sales, R&D, supply chain, and finance to drive brand performance.