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Tier-1 pharma brand, metro location, generalist Brand Manager role and broad skillset drive high competition.
Pharma-specific KOL engagement, regulatory and medical-compliance expectations make cross-industry transfers difficult.
Explicit 1–3 years requirement plus postgraduate qualification and pharma experience preference increases shortlisting strictness.
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Develop and execute detailed marketing and brand strategies for oral care products, including omnichannel promotions and digital campaigns.
Drive performance through monitoring KPIs, conducting root cause analyses, and adjusting marketing strategies to meet market and customer needs.
Collaborate with Key Opinion Leaders (KOLs), ensure compliance with regulations, and leverage digital tools to boost product visibility and sales.
Post-graduation in sales/marketing; graduation in science preferred.
1 to 3 years overall work experience, including exposure to product/brand management or related marketing roles in pharma or similar sectors.
Experience or exposure to compliance, legal, and medical regulations preferred.
Not explicitly mentioned in the JD: notice period or specific location requirements.
Has hands-on experience in pharmaceutical product or brand management with knowledge of market access strategy and brand architecture.
Familiar with digital marketing strategies including SEO, e-commerce, social media campaigns, and CRM or data visualization tools.
Capable of collaborating effectively across agencies, internal teams, and KOLs while driving performance improvements through data analysis and market insights.