Back
Niche CDP hands-on requirement plus regulated-fintech experience reduces candidate density despite metro location.
Role requires domain-specific MarTech/CDP and regulated-product experience, making cross-industry fit moderately sensitive.
Explicit 6–9 years, mandatory CDP-platform hands-on, and regulated-category experience make filters strict.
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Full ownership of the MarTech stack (Netcore CDP) including data integrations, segmentation, journey orchestration, and campaign execution across WhatsApp, email, SMS, and push channels.
Design, implement, and optimize lifecycle marketing programs aimed at converting a 1M+ customer base into repeat transactions and cross-sell revenue with measurable outcomes.
Accountable for lifecycle P&L metrics (repeat transactions, cross-sell rates, revenue per customer) with regular reporting to leadership and compliance with financial/regulatory communication norms.
6-9 years experience in lifecycle/CRM/retention marketing with demonstrable revenue impact, not just campaign execution.
Hands-on experience with enterprise CDP or marketing automation platforms, preferably Netcore; includes segmentation, journey building, event schema design, and template management.
Strong expertise in WhatsApp Business marketing including template strategy and conversion design.
Location: Mumbai (Head Office)
Experienced lifecycle marketing professional comfortable owning end-to-end MarTech technical operations and campaign orchestration in a high-volume environment.
Analytically rigorous with skills in funnel analysis, cohort views, Excel/Sheets; familiarity with GA4/SQL is a plus.
Prior experience in regulated industries like BFSI, fintech, or travel with the ability to communicate program performance to CXO-level stakeholders.