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Tier-1 brand plus mid-level (4–6yr) generalist sports marketing role increases competition.
Requires sports and media-specific experience and passion, limiting cross-industry transferability.
Explicit 4–6 years requirement and sports/media preference tighten screening moderately.
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Own end-to-end audience growth for JioStar's emerging sports portfolio, driving awareness, trial, repeat viewership, and top-of-mind recall.
Develop and execute differentiated growth strategies for properties like Kabaddi, Wimbledon, WPL, and Esports based on audience and market maturity.
Collaborate cross-functionally to build consumer narratives, design audience acquisition initiatives, and optimize performance to sustain fan engagement and cultural relevance.
4–6 years of experience in brand marketing, growth marketing, or audience development, preferably in sports, media, entertainment, or consumer internet.
Strong understanding of consumer behaviour, audience segmentation, and brand-building fundamentals.
Experience working across cross-functional teams to deliver integrated marketing initiatives.
Work Experience Required: 4–6 years
Proven ability to create and scale marketing interventions that drive measurable audience growth and engagement in sports or related domains.
Strategic thinker with skills in identifying audience segments and leveraging cultural and behavioral insights for brand building.
Comfortable operating with high ownership in fast-paced, evolving businesses and collaborating across different functional teams.