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Mid-level, metro-based, broad performance marketing skills and common title increase candidate competition.
Core paid-media skills are transferable across industries, though regulated fintech/BFSI experience is preferred.
Explicit 4–6 year requirement, mandatory Google/Meta/GA4 tracking skills and regulated-product compliance raise screening rigor.
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Plan, launch, and manage paid media campaigns across Google Ads and Meta Ads, including budget allocation across products, cities, and campaign types.
Optimize campaigns daily focusing on cost per lead (CPL), lead quality, conversion rate, customer acquisition cost (CAC), and return on ad spend (ROAS).
Own conversion tracking (GA4, Google Tag Manager, Meta Pixel) and provide weekly/monthly performance reports with actionable insights to leadership.
4-6 years of hands-on experience in performance marketing/paid media with significant monthly budgets (₹10L+ preferred).
Proven track record of improving CPL/CAC and scaling lead volume with ability to discuss campaign metrics.
Strong proficiency in Google Ads, Meta Ads, GA4, Google Tag Manager, and conversion tracking setup.
Location: Mumbai (Head Office).
Experienced in running paid media campaigns specifically in BFSI, fintech, travel, or D2C sectors, preferably with regulated/high-consideration products.
Operates with direct P&L accountability and comfortable working cross-functionally with agencies and internal teams to optimize campaigns.
Data-driven with strong analytical skills using tools like Excel/Sheets for budget planning and performance analysis with a full-funnel marketing understanding.