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Tier-1 brand, common marketing title, mid-level experience, metro location, and broad skills increase applicant competition.
Skills are broadly transferable across retail and consumer marketing but prefer e-commerce category experience.
Explicit 3+ years requirement plus required Excel/Tableau and cross-functional program experience enforces moderate filtering.
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Own and optimize all key traffic drivers for the Home Entertainment category including onsite merchandising, search, social media, push notifications, and performance marketing.
Analyze customer cohorts to drive growth initiatives and develop category style guidelines, merchandising calendar, promotions, and brand packages.
Conduct in-depth program effectiveness analyses, provide regular insights on traffic funnel gaps, collaborate cross-functionally and present findings to senior management.
3+ years of professional non-internship marketing experience.
Proficient in data analysis tools such as Excel or Tableau, including macros, charts, and pivot tables.
Experience building, executing, and scaling cross-functional marketing programs from concept to completion.
Experience using data and metrics to drive marketing improvements.
Experienced in managing diverse traffic-driving channels specifically within e-commerce or retail marketing environments.
Strong analytic orientation with the ability to conduct customer cohort analyses and program evaluation.
Proven ability to collaborate cross-functionally and communicate effectively with senior leadership.