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Tier-1 brand, mid-level 3–5 years, metro role and generalist analytics responsibilities increase applicant competition.
Requires media-specific BARC and distribution knowledge, making cross-industry transfers relatively difficult.
Explicit 3–5 years plus media-specific BARC and distribution analytics requirements create moderate resume filtering.
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Manage and analyze BARC viewership data and key business performance dashboards to generate actionable insights for distribution and content strategies.
Support Entertainment and Sports channel teams with distribution-related business objectives, including viewership performance analysis and strategic recommendations.
Lead analysis and support for Value Added Services (VAS) revenue initiatives, OTT competitive intelligence, and AI-driven automation projects to enhance reporting and strategic decision-making.
MBA or Postgraduate degree in Business, Strategy, Analytics, Marketing, Media Management, or related field.
3–5 years of experience in Strategy, Business Analytics, Research, Consulting, Distribution, OTT, Broadcast, or Media industries.
Experience with large datasets, business reporting, and performance analysis preferred.
Proficiency in Excel, PowerPoint, and data visualization tools such as Power BI or Tableau.
Experienced in media distribution analytics, with strong familiarity of BARC data and Pay-TV/OTT industry trends.
Strong analytical focus with proven ability to translate data into actionable business insights and strategic recommendations.
Comfortable managing cross-functional stakeholder relationships and coordinating multiple strategic projects simultaneously.