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Mid-level, metro FMCG/category role with common skills attracts solid applicant competition.
Beverages category expertise, supplier relationships and ecommerce procurement experience limit cross-industry transferability.
Explicit years plus mandatory beverages category, supplier network, P&L and inventory KPIs make filters strict.
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Develop and scale the beverages category portfolio focusing on B2B quick commerce targeting kiranas, HoReCa, and commercial buyers.
Own 3–5 year GMV and profit targets, manage monthly brand-wise P&L targeting contribution margin above 3%, and lead S&OP planning for category and brand performance.
Build and maintain supplier partnerships, optimize inventory with 3-day levels at micro-fulfillment centers, and ensure high fill rates for key SKUs.
5+ years experience in beverages category management, procurement, or buying in B2B, FMCG, or ecommerce sectors.
Bachelor’s degree in Business, Marketing, FMCG, or related field.
Strong beverage market knowledge across sub-categories including Tea/Coffee, Juices, Soft Drinks, Water, Energy Drinks, Dairy Beverages.
Proficiency in inventory, demand planning, and buying tools/platforms.
Experienced with strategic assortment and pack size optimization to drive average order values above INR 10,000 and increase lines per order.
Proven track record in supplier negotiation and building commercial partnerships across national, regional, and D2C beverage brands.
Skilled in data-driven decision making and collaborating cross-functionally for category activation and demand generation in a fast-paced startup environment.