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Tier-1 employer, metro location, and mid-level title increase interest, but niche pharma brand requirement limits applicant pool.
Pharmaceutical brand management demands industry-specific HCP and field experience, limiting cross-industry transferability.
Explicit 4–6 years pharmaceutical brand management requirement and regulated industry increases candidate filtering rigor.
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Drive brand performance for a mid-sized gastroenterology product portfolio through market analysis and strategic marketing planning.
Own end-to-end development and execution of brand initiatives and marketing campaigns, ensuring timely implementation across channels.
Collaborate closely with sales and field teams, including regular field visits, to translate strategies into customer-facing activities and optimize campaign effectiveness.
4–6 years of experience in pharmaceutical brand management.
Strong analytical skills for interpreting market, sales, and customer data.
Experience in developing and executing marketing campaigns.
Work Experience Required: 4–6 years in pharmaceutical brand management.
Experienced in pharmaceutical product marketing with a focus on gastroenterology or related therapeutic areas (implied).
Proven capability to translate data insights into strategic marketing actions and drive business growth.
Ability to collaborate cross-functionally with sales and field teams and manage stakeholder relationships effectively.