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Deloitte brand and Delhi metro increase competition, while Marketo certification narrows the pool.
Marketing automation skills transfer across industries but require marketing/domain experience, giving moderate sensitivity.
Mandatory Marketo Expert certification plus 6+ years and platform experience enforces strict technical hiring filters.
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Manage end-to-end setup, deployment, monitoring, and reporting of Marketo-driven marketing campaigns across multiple channels including email, webinars, and social media.
Develop and maintain marketing database processes and demand generation campaigns within the Marketo platform.
Engage with clients to manage expectations and implement Marketo platform features like lead scoring, nurturing, automation, and progressive profiling to meet digital marketing objectives.
6+ years of experience in marketing automation solutions with a focus on Adobe Marketo.
Marketo Expert Certification is mandatory.
Professional degree required: B.E./B.Tech/MCA/MBA/MS.
Base location: Delhi; occasional travel to client sites; hybrid work model.
Proven expertise in running complex Marketo demand generation campaigns in B2B/B2C contexts.
Experience collaborating with diverse teams including digital, web development, creative, and strategy to deliver marketing solutions.
Experience in fast-paced, dynamic environments with ability to handle multi-tasking and adapt to changes.