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Tier-1 automotive brand, common mid-level Brand Manager role, and broad marketing skillset drive high applicant competition.
Brand marketing skills transfer across sectors, but automotive preference increases industry-specific fit sensitivity.
Mandatory 5–8 years, MBA preference, and brand marketing expertise create moderately strict screening.
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Develop and execute long-term brand strategy and annual plans to drive business growth and maximize sales, market share, and brand equity.
Lead integrated marketing campaigns across ATL, BTL, Digital, CRM, Social Media, PR, and regional activations, managing communication briefs and content calendars.
Collaborate with product, sales, and regional teams on product launches, market initiatives, demand forecasting, and budget management to ensure alignment with business objectives.
5-8 years of experience in Brand Management, Marketing, or Category Management.
MBA or PGDM in Marketing or related field mandatory.
Strong experience in integrated marketing, consumer insights, innovation management, and cross-functional stakeholder collaboration.
Preferred industry experience: Automotive.
Demonstrated ability to translate brand strategy into measurable market growth and execution across multiple marketing channels.
Experienced in collaborating cross-functionally with product development, sales, and regional teams to meet business goals.
Prior work in structured, competitive, and innovation-driven automotive or related industries.