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Metro location, broad skillset, mid-level title, and popular role increase applicant competition.
Influencer marketing skills transfer well across consumer and tech sectors, though platform and audience expertise matters.
Mandatory 3+ years, creator/agency management, and analytics requirements raise screening strictness.
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Own and execute end-to-end influencer marketing strategy across India and international markets, including creator discovery, negotiation, onboarding, campaign execution, and performance tracking.
Manage and optimize campaign KPIs such as qualified leads/registrations, CPL/CPA, conversion rate, ROAS, and creator-level performance to ensure influencer marketing is a scalable growth channel.
Build and maintain strong creator and agency relationships, establish scalable processes for outreach, negotiation, tracking, reporting, and campaign operations.
Minimum 3 years hands-on experience in Influencer Marketing, Creator Partnerships, Creator-led Growth, or related performance marketing roles.
Experience independently managing creators, agencies, negotiations, campaign execution, and performance tracking at scale.
Comfortable with marketing analytics, attribution, experimentation, spreadsheets, and campaign-level decision making.
Work Experience Required: Minimum 3+ years in relevant influencer or performance marketing roles. Notice Period: Not explicitly mentioned in the JD.
Experienced in evaluating creator-audience fit and commercial potential to optimize influencer campaigns across different markets including India and international.
Strong in data-driven marketing with ability to independently build, analyze, and optimize influencer campaigns using analytics and performance insights.
Demonstrates strategic capability to build scalable influencer marketing operations and manage high campaign volumes or budgets effectively.