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Mid-level generalist marketing role, metro location, and broad channel requirements increase candidate competition.
Requires blended B2B and B2C experience and multi-brand demand-generation, so moderate industry specificity.
Mandatory MBA, explicit 5–10 years, and demonstrated demand-generation results make filtering strict.
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Own demand generation strategy across five diverse brands spanning IT services, product engineering, ecommerce, creative, and consumer food tech sectors.
Lead quarterly marketing planning and coordinate with sales to ensure alignment of demand generation with sales motion.
Direct specialist teams in paid media, SEO, and design; lead content and thought leadership to position technology products/services credibly, focusing on measurable impact like CAC and conversions.
MBA in Marketing (mandatory).
5 to 10 years of experience in marketing with demonstrated demand generation results and the ability to show measurable outcomes.
Strong understanding of consumer and buyer psychology applied to campaign messaging and multichannel marketing across B2B and B2C contexts.
Experience managing marketing strategies for both IT services (long sales cycles, relationship-driven) and product businesses (usage-driven funnels) simultaneously.
Experienced in managing multi-brand marketing strategies, capable of handling diverse buyer motions concurrently.
Skilled at directing specialists and working closely with technical teams to translate company capabilities into clear market messaging.
Effective communicator comfortable presenting strategies and results to founders and stakeholders within complex and evolving company structures.