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Brand recognition and Mumbai metro raise competition; specialized SEO skills moderately limit applicant pool.
SEO and content skills are transferable, but SaaS/data domain experience increases preference for industry fit.
Multiple explicit requirements (7+ years, enterprise SEO tools, CMS and SaaS experience) create strict shortlisting.
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Own and execute the SEO and content strategy for Nielsen.com to drive aggressive organic growth.
Define technical SEO requirements including site architecture, schema markup, and performance optimization across multiple CMS platforms.
Collaborate cross-functionally with Creative, Tech, Demand Gen, and international teams to align SEO initiatives with broader marketing efforts and ensure discoverability.
7+ years of experience in SEO, content strategy, and digital marketing.
Proven expertise with enterprise SEO tools such as BrightEdge, SEMrush, Screaming Frog.
Experience working with WordPress VIP and Webflow CMS platforms.
Experience working with agencies and matrixed internal cross-functional teams.
Strong technical SEO fluency with ability to translate complex concepts for web teams and developers.
Data-driven with a test-and-learn approach focused on iterative optimization to meet growth targets.
Experience in SaaS or data technology sectors and familiarity with AI applications for SEO (e.g., prompt engineering, AIO strategies).