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Strong Paytm brand plus Gurgaon metro and generalist growth ops skills increases applicant competition.
Campaign ops skills transferable but RTC/government partner management and ticketing domain limit transferability.
Moderate filtering: explicit 2+ years requirement plus mandatory campaign platform and domain experience.
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Drive digital campaign execution, lifecycle marketing, and promotional management focused on State Road Transport Corporations (RTCs) bus bookings.
Act as primary liaison between RTC officials, growth marketing, and tech teams to optimize ticket booking campaigns and strategic promotional initiatives.
Track booking metrics, campaign ROI, and deliver performance reports to RTC partners and internal stakeholders.
Minimum 2 years of experience in growth operations, digital marketing operations, or key account management.
Experience with customer engagement platforms like CleverTap, MoEngage, or similar campaign tools.
Ability to manage end-to-end promotional assets including banners, coupons, and campaign scheduling.
Willingness to travel as needed to RTC locations and regional bus depots.
Background in Travel, Ticketing, Mobility, or E-Commerce sectors with hands-on growth operations experience.
Skilled at coordinating cross-functional teams including product, tech, marketing, and external governmental accounts.
Strong analytical skills to evaluate campaign performance and optimize user conversion and booking volumes.