





Tier-1 brand, IMEA location flexibility, generalist Marketing Manager title, and metro Bangalore increase competition.
B2B campaign, ABM, and Africa/IMEA regional experience require domain-specific expertise, limiting cross-industry fit.
Explicit 8+ years requirement plus mandatory B2B regional experience and media planning raises shortlisting strictness.
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Develop and execute marketing strategies targeting specific customer verticals and segments across the Indian Sub-Continent, Middle East, and Africa regions to increase share of wallet and acquire new prospects.
Plan, activate, and optimize multi-channel marketing campaigns including digital, social media, and traditional channels with stakeholder collaboration and agency management.
Measure, track, and report campaign performance metrics to deliver clear return on marketing investment (ROMI).
8+ years of experience in campaign marketing, digital marketing, and content strategy with a focus on B2B.
Must have media planning experience.
Experience working in Africa region along with India and Middle East markets.
Work Experience Required: 8+ years in relevant marketing roles.
Experienced in building multi-channel marketing campaigns with strong content strategy and customer buying journey expertise.
Skilled in stakeholder management and collaborating with cross-functional teams and external agencies.
Proficient in campaign performance tracking and optimization, with understanding of social selling and Account Based Marketing as advantages.