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Generalist senior marketing role in Mumbai with broad skills and good brand recognition increases competition.
Requires 8+ years in dental/medical devices or healthcare, making cross-industry transfers difficult.
Mandatory 8+ years in dental/medical devices, postgraduate degree, and sector-specific skills increase shortlist strictness.
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Develop and execute comprehensive marketing strategies and plans to optimize market share and profitability for dental-related brands.
Own end-to-end marketing communication, campaign management, and brand activation across multiple business units.
Conduct market research, competitive analysis, and campaign performance tracking to inform product launches, marketing events, and strategic decisions.
8+ years of marketing experience in Dental, MNC Medical Devices, Healthcare, or Pharma sector.
Post graduate degree required; MBA preferred.
Experience managing marketing campaigns and brand communications across multiple platforms including print, online, and events.
Proficiency with marketing analytics/CRM tools like Google Analytics, HubSpot, Salesforce or similar.
Experienced in B2B and B2C marketing within dental or healthcare industries with strong technical understanding relevant to clinicians.
Skilled at cross-functional collaboration in matrixed environments involving sales, training, and education teams.
Data-driven marketer with strong analytical skills and ability to translate research into actionable marketing strategies aligned with business objectives.