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Mid-level, metro CRM role with common Salesforce skills increases candidate competition.
Salesforce-focused CRM skills are transferable but require platform-specific B2B experience.
Mandatory Salesforce and Account Engagement experience plus explicit years increases screening rigidity.
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Own end-to-end CRM campaign creation, execution, and automation ensuring accurate attribution and reporting.
Manage lead flow and revenue cycle tracking, including funnel audits and refining lead scoring models with Field Marketing.
Deliver performance reporting and analytics across channels with actionable insights and lead CRM improvement initiatives.
BA/BS degree and 2-4 years relevant experience or equivalent combination of education and experience.
At least 4 years experience with Salesforce CRM and 1 year experience with Account Engagement.
Minimum 2 years experience in a B2B environment.
Experience with Ringlead, Zoominfo, GTM Studio preferred but not mandatory.
Experienced in managing complex CRM systems with strong operational ownership of campaign execution and data integrity.
Skilled in lead management with ability to optimize funnel performance and build metrics-driven lead scoring models.
Capable of cross-functional collaboration to identify process gaps and provide data-driven recommendations for continuous CRM and marketing improvements.