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Strong brand, mid-level generalist role in a metro requiring broad digital and events skills.
B2B events expertise and marketing automation focus require domain-relevant experience, moderately limiting cross-industry fit.
Explicit 5+ years and specific events plus marketing automation experience increases filter rigidity.
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Develop and execute innovative marketing strategies for three major annual B2B events including email, digital advertising, social media, and personalized invitations.
Manage end-to-end marketing campaigns to meet all event KPIs through data analysis and continual optimizations.
Oversee campaign execution with responsibility for increasing efficiency and ensuring attendee engagement and event success.
Minimum 5+ years experience in a senior events marketing role.
Proven strategic marketing experience specific to the events industry, especially B2B conferences.
Strong knowledge and hands-on experience with 360 digital campaigns including PPC, programmatic advertising, SEO, social media marketing, and email marketing platforms (Eloqua, Adestra preferred).
Work arrangement requires hybrid working with 3+ days office attendance weekly.
Experienced in managing client relationships and high-end, one-to-one invitation marketing.
Comfortable working with CMS platforms (e.g., Wordpress), HTML, and marketing automation tools for campaign execution.
Analytical and data-driven marketer with a high level of numeracy and literacy capable of generating high-quality marketing copy and campaign optimizations.