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Metro-based, mid-level generalist marketing role with common required skills leads to moderate applicant competition.
Core digital marketing skills transfer, but B2B SaaS/ABM focus requires industry-relevant experience, yielding moderate sensitivity.
Explicit 4–7 years requirement plus B2B tech, ABM, and paid-social competencies creates moderately strict shortlisting.
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Lead and execute digital marketing strategies to increase brand awareness and generate qualified leads in global B2B tech markets.
Manage multi-platform content creation and distribution across social media channels, focusing on performance marketing and Account-Based Marketing (ABM).
Analyze campaign metrics and web traffic to optimize marketing initiatives and collaborate cross-functionally to ensure brand consistency and alignment with sales goals.
4-7 years of experience in social media marketing, preferably within B2B technology, SaaS, or IT services.
Bachelor’s or Master’s degree in Marketing, Communications, Digital Marketing, or related field.
Strong proficiency with Google Analytics, LinkedIn Campaign Manager, Google Ads, and social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
Experience with paid social advertising (LinkedIn Ads) and campaign budget management.
Experienced in B2B technology or IT services marketing with proven ability to drive measurable business impact through multi-platform social campaigns.
Skilled in integrating performance marketing with SEO/SEM and conversion optimization techniques aligned to B2B buyer journeys.
Capable of managing complex campaigns in a global, cross-functional environment with strong project management and analytical abilities.