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High due to Tier-1 AWS brand, broad BI role, popular data title, and likely metro location.
Medium because technical BI skills transfer across industries but marketing experimentation focus adds domain specificity.
High because SQL, Python, BI experience and AWS tooling are mandatory, indicating strict technical filters.
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Lead and define Business Intelligence strategy addressing complex analytics problems impacting EU Prime and Marketing channels.
Design, build, and evaluate causal and treatment-effect models to drive marketing conversion and budgeting decisions.
Design and measure experiments (A/B, geo, holdout) to quantify marketing incrementality and optimize target customer segments using first- and third-party data.
Proficient in SQL for data extraction and Python scripting for data processing and modeling.
Experience in data/business intelligence domains involving large-scale analytics.
Work Experience Required: Not explicitly mentioned in the JD.
Preferred knowledge of AWS (EC2, DynamoDB, S3, Redshift) and experience with data mining, ETL, and complex business datasets.
Experienced in handling complex, loosely defined analytics problems with capability to independently drive BI architecture and strategy.
Skilled in causal inference, experimentation design, and building measurement frameworks for marketing effectiveness.
Comfortable working alongside scientists, statisticians, and software engineers in a data-driven product environment focused on marketing analytics and customer behavior.