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Generalist ASE title, mid-level experience band, and broad territory sales requirements increase applicant competition.
Sales skills transfer, but alcohol trade relationships and HoReCa experience make industry fit moderately important.
Explicit 2–5 years requirement plus industry-specific (alcobev/HoReCa) experience and driving/vehicle mandate raise strictness.
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Drive primary and secondary sales across Goa territory including retail liquor outlets, HoReCa, beach restaurants, and pubs.
Identify, onboard new retail and HoReCa accounts while maintaining strong relationships and ensuring product visibility and merchandising.
Coordinate with distributors for stock availability, execute promotional activities, and achieve monthly sales targets along with timely reporting and market intelligence collection.
2-5 years sales experience in Beer, IMFL, Alcobev, FMCG or HoReCa sales.
Graduate in any discipline; MBA preferred but not mandatory.
Must have valid driving licence and own a two-wheeler.
Work location primarily Goa with extensive travel across the region.
Experienced in liquor trade in Goa with established relationships across retail and HoReCa segments.
Proven ability to achieve sales targets and expand distribution and outlet base.
Operates independently with a focus on territory coverage, distributor coordination, and execution of promotional activities.