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Mid-level generalist role with broad skillset and portfolio requirement increases competition.
Skills are transferable across industries but brand expertise limits direct fit.
Explicit 5+ years and mandatory strong portfolio increase shortlisting strictness.
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Create and deliver creative, persuasive copy for brand campaigns and marketing materials across multiple channels including social media, websites, and brochures.
Ensure a consistent brand voice and develop key messaging such as taglines, slogans, and brand frameworks.
Collaborate with cross-functional teams to ideate and implement integrated marketing campaigns while managing multiple projects and deadlines.
Minimum 5 years of experience in copywriting, brand communication, content strategy, or advertising.
Must have a strong portfolio showcasing branding, campaign, and creative writing work.
Excellent English language skills including storytelling and editing ability.
Any graduate degree; proficiency with AI-assisted content tools is a plus but not mandatory.
Experienced in developing brand storytelling and campaign conceptualization aligned with business objectives.
Comfortable working in collaborative, multi-disciplinary teams including designers and marketers.
Able to manage multiple projects while maintaining clarity, consistency, and brand alignment in communications.