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Strong employer brand, metro location, mid-level generalist pre-sales role increases applicant competition.
Role requires specialized marketing analytics and MMM knowledge, limiting cross-industry transferability.
Explicit 3-5 year requirement and domain-specific analytics experience required.
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Serve as the key liaison between Business Development, Client Servicing, and Analytics CoE to translate client challenges into analytics solutions.
Lead discovery to gather detailed business and analytics requirements and recommend appropriate solutions like MMM, Brand Equity, Media or Customer Analytics.
Develop commercial proposals including RFPs, SOWs, project scope, effort estimation, and pricing ensuring alignment of technical feasibility and client expectations.
Bachelor's or Master's degree in Business, Analytics, Statistics, Economics, Marketing, Engineering, Computer Science, or related discipline.
3-5 years experience in Pre-Sales, Analytics Consulting, Market Research Consulting, Solution Consulting, Business Consulting, or Technical Consulting roles.
Strong understanding of analytics methodologies with knowledge of Marketing Analytics, Market Mix Modelling, Brand Equity, Media or Customer Analytics.
Experience in proposal development, RFP/RFI responses, SOW creation, project scoping, and effort estimation.
Background in Market Mix Modelling, Marketing Analytics, Brand Strategy, Consumer Insights, or similar analytics consulting domains.
Comfortable understanding business challenges and connecting them to suitable analytics solutions with commercial and consulting acumen.
Operates at the intersection of analytics and commercial consulting without needing hands-on modeling skills.