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Tier-1 brand, mid-level generalist marketing role in Bangalore with broad channel requirements increases competition.
Marketing skills are transferable across industries, though consulting and client-engagement experience adds some domain specificity.
Explicit 5–8 year requirement and domain experience create moderate filtering but no rigid certification mandates.
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Develop and execute integrated marketing strategies focusing on brand presence, customer engagement, and business growth.
Lead end-to-end Go-to-Market (GTM) planning and multi-channel campaign execution across digital, social media, CRM, email, events, and offline platforms.
Manage creator/influencer marketing programs, agency relationships, budgets, and optimize campaigns based on KPI analysis for maximum ROI.
5–8 years of experience in Brand Marketing, Growth Marketing, Product Marketing, or Integrated Marketing.
Educational Qualification: Master of Business Administration (MBA) mandatory.
Strong understanding and experience with digital marketing channels including Meta, LinkedIn, YouTube, Google Ads, marketplaces, and CRM platforms.
Experience with marketing automation and analytics tools preferred but not explicitly mandatory.
Experienced in integrated brand and growth marketing within consumer brands, consulting, technology, or high-growth organizations.
Strategic thinker with a proven ability to collaborate across cross-functional teams including Sales, Product, Consulting, Design, and Leadership.
Proficient in managing multi-channel campaigns, influencer marketing, and data-driven demand generation with strong stakeholder communication skills.