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Known financial brand and Mumbai metro increase applicant density, but niche Adobe/CJA skill narrows the pool.
Analytics and tracking skills transfer across industries, though Adobe CJA expertise and financial context increase specificity.
Mandatory Adobe Analytics/CJA and tracking expertise raise filtering, but no explicit years specified.
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Lead design, development, and optimization of digital analytics solutions using Adobe Analytics and Adobe Customer Journey Analytics.
Own and maintain digital tracking frameworks, ensuring accurate data collection and managing event tracking, data layers, and Adobe tag implementation.
Partner with marketing and business stakeholders to deliver campaign measurement, build dashboards, provide actionable insights, and ensure governance/compliance in analytics processes.
Experience with Adobe Analytics and Adobe Customer Journey Analytics (CJA) required.
Proven expertise in digital tracking frameworks, event tracking strategies, and Adobe Tag management.
Experience in campaign measurement, attribution, and digital marketing performance reporting.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in end-to-end digital analytics implementation and optimization in a marketing technology environment.
Capable of translating complex data into clear business insights and actionable recommendations for senior stakeholders.
Skilled in governance, compliance, and ensuring data quality within digital analytics and tracking frameworks.