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Known fintech brand, mid-level seniority, metro location, and broad content/CRO requirements increase competition.
Core content and conversion skills transfer across industries, but B2B fintech experience is preferred.
Explicit 6+ years fintech/B2B requirement and product-marketing skills make shortlisting moderately strict.
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Own and evolve core website messaging for multiple fintech products, ensuring clarity of complex workflows for diverse user segments.
Partner with product marketing to define and tailor positioning and ICP messaging for SMBs, enterprises, platforms, marketplaces, and finance leaders across regions.
Create and refine conversion-focused copy for homepage and campaigns, collaborating with CRO, analytics, and cross-functional teams to align messaging with user behavior and GTM priorities.
6 to 10+ years experience in B2B SaaS, fintech, payments, enterprise platforms, or related global infrastructure products.
Proven experience writing for B2B SaaS or fintech products with complex workflows and strong understanding of buying journeys and decision-maker psychology.
Demonstrated ability to produce both conversion copy and long-form explanatory content at high quality.
Experience collaborating closely with designers, product marketers, and senior stakeholders.
Senior content strategist with expertise in fintech or B2B SaaS, capable of simplifying and clarifying complex financial product messaging.
Experienced in cross-functional collaboration including with CRO, analytics, sales, and legal to deliver high-impact website and campaign communications.
Comfortable working on strategic, high-visibility messaging that influences senior financial decision-makers (CFOs, founders, operations leaders).