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Metro mid-level ad-ops role with broad platform requirements and recognizable brand increases competition.
Skills transfer across app-focused industries but require specific mobile attribution and ad-ops domain experience.
Explicit 5–8+ years plus mandatory mobile attribution platforms and ad-ops experience make shortlisting highly strict.
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Own end-to-end execution, optimization, and scaling of mobile app acquisition campaigns on Truecaller Ads platform, focusing on CPI, CPA, CPL, CPC campaigns.
Configure, validate and troubleshoot mobile measurement partner (MMP) integrations such as AppsFlyer, Adjust, or Branch including postbacks, pixels, SDK events, and deep linking.
Collaborate cross-functionally with Product, Engineering, Data Science, Sales, and Customer Success teams to deliver performance campaigns meeting advertiser KPIs and handle client communication and escalations independently.
5–8+ years of experience in Performance Marketing Ad Operations.
Hands-on experience with mobile attribution platforms like AppsFlyer, Adjust, or Branch.
Experience managing mobile app acquisition campaigns in sectors like fintech, gaming, e-commerce, BFSI, or consumer apps.
Work Experience Required: 5–8+ years in Performance Marketing Ad Operations; Notice period: Not explicitly mentioned in the JD.
Experienced in mobile attribution technologies and campaign optimization with a strong data-driven and multitasking orientation.
Proven ability to coordinate among multiple teams (Product, Engineering, Data Science, etc.) to enhance tracking, platform features, and reporting quality.
Prior work experience with fast-growing product startups is preferred but not mandatory.