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Metro location and broad analytics remit increase applicant density while Adobe specialization narrows the pool.
Core analytics skills transfer across industries, but Adobe/CJA and B2B attribution experience create moderate domain bias.
Specific Adobe Analytics, attribution, SQL and BI requirements create moderately strict technical shortlisting filters.
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Lead digital measurement and customer behavior analytics using Adobe Analytics and related BI platforms to connect online engagement with pipeline growth and revenue.
Develop and execute digital analytics roadmap, design attribution models, optimize conversion funnels, and improve customer journeys to drive commercial performance.
Establish scalable analytics governance, data quality, dashboards, and collaborate cross-functionally to integrate digital, marketing, and CRM data for unified customer insights.
Hands-on expertise with Adobe Analytics and digital measurement frameworks.
Experience analyzing customer behavior, digital engagement, conversion funnels, and connecting digital interactions to business results via attribution models.
Proficiency with business intelligence and data visualization tools (e.g., Power BI, Salesforce CRM Analytics).
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in B2B marketing analytics and digital demand generation environments.
Skilled in advanced customer journey analytics platforms such as Adobe CJA or Adobe Experience Platform.
Strong SQL and large-scale data analysis skills, familiar with enterprise data platforms (Snowflake, Databricks, Azure) and analytics governance frameworks.