





Tier-1 brand, metro location, mid-level generalist marketing role with broad channel skills increases competition.
Role expects consumer durables/FMCG/consumer tech or e-commerce category experience, reducing cross-industry transferability.
Explicit 4+ years requirement plus industry-specific category and commerce experience increases shortlisting rigidity.
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Support category growth by analyzing performance and identifying growth opportunities to drive revenue and profitability.
Assist end-to-end product launches including market assessments, pricing, competitive benchmarking, portfolio planning, and commercialization.
Execute integrated marketing campaigns across ATL, BTL, Digital, E-commerce, and Retail channels, ensuring consistent brand messaging and channel strategy execution.
4+ years experience in Marketing, Category Management, Brand Management, or Commercial roles within Consumer Durables, FMCG, Consumer Technology, or E-commerce.
MBA from a premier B-School preferred (not strictly mandatory).
Exposure to ATL, BTL, Digital, E-commerce marketing and category management concepts.
This is an office-based role requiring physical presence at least 3 days per week in India.
Analytical and commercially minded professional comfortable working with data to inform decisions.
Experience collaborating across Sales, Supply Chain, Finance, Digital, Agencies, and Global teams.
Able to manage multiple projects, communicate effectively, and adapt global campaigns for local Indian market relevance.