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Entry-level copywriter at a visible startup with common skillset attracts many applicants.
Copywriting skills easily transfer across industries; domain experience preferred but not mandatory.
Portfolio and performance-marketing experience required, but no strict years makes moderate screening.
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Write clear, engaging copy for Ketto’s digital campaigns including social media ads, video scripts, website content, and performance marketing creatives.
Collaborate with designers, strategists, and marketing to create campaigns that drive user sign-ups and engagement.
Adapt messaging for diverse audience segments (ages 21–65) while maintaining brand voice consistency.
Proven ability to write across multiple formats: short-form ads, scripts, captions, and landing pages.
Strong understanding of performance-driven content.
Portfolio showcasing versatility and impact.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in crafting performance-focused digital content within advertising or marketing teams.
Capable of iterative writing and comfortable incorporating feedback rapidly.
Has a natural feel for tone, rhythm, and emotional storytelling suited for diverse age segments.