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Tier-1 brand, metro Bengaluru location, and broad GTM/growth requirements increase competition.
Product marketing skills are transferable but fintech and cross-border domain experience raise specificity moderately.
Explicit 2–3 years plus B2B SaaS/product-marketing experience and analytics skills makes shortlisting moderately strict.
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Own and execute go-to-market (GTM) launches for new Cross Border products, including positioning, messaging, launch plans, and cross-functional coordination.
Drive acquisition funnel strategy through multi-channel campaigns to generate and optimize quality lead conversion.
Build and engage a community of cross-border exporters via events, content, forums, and partnerships to support organic growth and advocacy.
2 to 3 years experience in Marketing, Growth, or Demand Generation roles in B2B SaaS or Fintech.
Proven track record of planning and executing GTM launches for new products or features.
Experience with acquisition funnel optimization and improving customer journey conversion rates.
Experience building or managing communities, forums, or customer advocacy programs.
Analytical with ability to use data and experimentation (A/B testing) to drive marketing decisions and improve conversion.
Strong collaboration skills across Product, Sales, Design, and Content teams to ensure messaging consistency and customer experience.
Experience or interest in fintech, payments, or cross-border trade sectors, leveraging AI and marketing automation tools is a plus.