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Common mid-level content strategy role with broad skills and platform experience increases applicant competition.
Content strategy skills are transferable across industries, though platform and creator-network experience matters.
Requires demonstrable content strategy and creative direction experience but lacks strict years or certifications.
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Own creative strategy and growth for multiple media channels, including defining content buckets, pillars, and positioning.
Develop scalable content strategies and original, high-retention, highly shareable content formats while maintaining distinct identities for each channel.
Build systems to test, iterate, document, and scale winning content formats using market trends, audience insights, and performance data.
Proven experience in creative direction, content strategy, or scaling social media channels.
Strong understanding of social media content types (short and long-form), audience psychology, and viral content mechanics.
Good understanding of AI, emerging technologies, and the evolving AI content landscape.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in leading creative and content teams with a data-driven approach.
Proficient at identifying and converting market trends and viral formats into scalable content strategies.
Skilled at integrating creative intuition with analytics to innovate and refresh storytelling styles and content formats.