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Common mid-level performance marketing title, metro location, and 5+ years requirement drive high competition.
Digital performance marketing skills transfer easily across industries, so background sensitivity is low.
Explicit 5+ years plus mandatory Meta/Google Ads and GA4/GTM experience increases shortlisting strictness.
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Lead and optimize performance marketing campaigns on Meta (Facebook & Instagram) and Google Ads to drive measurable lead generation and business growth.
Manage advertising budgets to maximize ROI while continually improving key metrics like CPL, CPA, ROAS, and conversion rates.
Analyze campaign data using Google Analytics (GA4), Google Tag Manager, and provide regular performance reports with actionable insights, coordinating closely with sales and creative teams.
Minimum 5 years of hands-on experience in Performance Marketing, specifically managing Meta Ads and Google Ads campaigns.
Proven experience managing high-budget campaigns with a focus on lead generation and campaign optimization.
Strong proficiency with GA4, Google Tag Manager, conversion tracking, and attribution models.
Preferred location: Kochi (not explicitly stated as mandatory).
Experienced in hands-on execution and optimization of performance marketing strategies on major digital platforms, not just strategy formulation.
Data-driven and analytical approach with demonstrated ability to improve campaign KPIs and ROI under budget constraints.
Comfortable coordinating cross-functionally with creative, sales, and business teams to translate data insights into improved lead quality and conversion.