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Generalist digital marketing role in a metro city increases applicant density despite smaller company brand.
Digital marketing skills transfer across industries, though EdTech focus and Malayalam preference increase specificity.
Mandatory 8+ years, managerial ownership and MBA preference create strict selection filters.
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Lead and manage the Organic Growth, Content, and Digital Marketing teams to drive Finprov’s digital success in the EdTech sector.
Develop, implement, and oversee digital marketing strategies including managing digital ads, funneling systems, and social media accounts to optimize ROI and conversions.
Monitor marketing quality, competitor activity, and digital trends; provide team guidance and training; own overall digital marketing wing including budget management.
Postgraduate qualification required; MBA preferred.
Minimum 8 years of relevant digital marketing experience.
Proficiency in written and spoken English and Malayalam.
Location requirement: Kochi.
Experienced leader capable of owning and directing multiple digital marketing functions and teams.
Strong analytical ability to track leads, conversion metrics, and identify digital marketing improvements.
Ability to operate in a structured, budget-managed environment within a competitive EdTech setting.