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Tier-1 brand, metro location, popular marketing role with broad skillset increases candidate competition.
B2B demand-generation and marketing automation focus makes background moderately industry-specific.
Explicit 9–13 years plus mandatory marketing automation, analytics, and stakeholder skills creates high shortlisting strictness.
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Plan and execute integrated demand generation campaigns across digital marketing, paid media, webinars, events, content marketing, and lifecycle marketing primarily in India and selected APAC markets.
Partner with Sales, Pre-Sales, and cross-functional teams to drive qualified pipeline and measurable business growth using marketing automation and CRM platforms such as Marketo and Salesforce.
Monitor and optimize campaign performance leveraging data insights and AI-powered marketing tools to enhance productivity, campaign execution, and business impact.
9–13 years of experience in B2B demand generation, field marketing, or digital marketing.
Strong experience planning and executing integrated marketing campaigns with measurable business outcomes.
Proven proficiency in English communication and project management skills.
Hands-on experience with marketing automation and CRM tools (preferably Marketo, Salesforce CRM); familiarity with AI marketing tools preferred but not mandatory.
Experienced marketing professional capable of strategic planning and hands-on execution of demand generation initiatives resulting in qualified pipeline growth.
Data-driven with strong analytical skills to interpret campaign performance and continuously optimize marketing ROI.
Demonstrates strong cross-functional collaboration and stakeholder management skills, comfortable working in a fast-paced regional environment focused on India with APAC exposure.