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Tier-1 brand, Mumbai metro, and mid-level generalist marketing analytics profile increase competition.
Requires financial-services marketing knowledge but analytical skills are somewhat transferable across industries.
Explicit 5+ years, financial-services marketing experience and analytics tooling requirements raise shortlist rigidity.
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Lead end-to-end marketing analysis projects from scoping to delivering actionable strategic and tactical insights.
Generate insights by triangulating data from diverse internal and external sources using qualitative and quantitative methods.
Partner with Marketing, Product, Business, and Thought Leadership teams to influence marketing strategy, including benchmarking, industry intelligence, survey analysis, and account-based marketing insights.
Master’s degree in business, MBA, CFA, Marketing, Consumer Behavior, or Statistics with strong achievement record.
5+ years’ experience in marketing, business, financial research, consulting, or financial services marketing/strategy.
Proficient with desk-research tools (Factiva, Ignites, FundFire, D&B, Hoovers/OneSource), Excel, and Power BI; SQL/Python and GenAI fluency are pluses.
Work Experience Required: 5+ years in relevant fields as above.
Consultative and data-driven professional able to independently structure and lead complex research projects.
Strong in synthesizing multi-source data into clear narratives for executive consumption and marketing decision-making.
Experienced in financial services or B2B marketing with proficiency in modern research tools and data visualization techniques.