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Metro location, generalist B2B marketing manager with MarTech and analytics boosts candidate competition.
Medium because MarTech skills are transferable but power/EPC sector knowledge is preferred.
Medium due to required MarTech, Salesforce and analytics skills though no explicit years specified.
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Plan, execute and optimize integrated B2B marketing campaigns across digital, content, events, and sales enablement focused on the power and infrastructure sectors.
Own marketing performance measurement including campaign, funnel, and pipeline analytics to assess impact and ROI, leveraging Salesforce and marketing automation tools such as Marketo.
Build and maintain performance dashboards using BI tools and partner with Sales, Product, and Business teams to align marketing initiatives with commercial priorities and pipeline objectives.
Master's degree in Marketing, Business, or related field required.
Experience in power, energy, infrastructure, manufacturing, or capital goods sectors mandatory.
Hands-on knowledge and usage experience with marketing automation platforms (e.g., Marketo), Salesforce CRM, and analytics tools (Google Analytics, LinkedIn Campaign Manager).
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in complex B2B sales cycles, preferably in EPC or data services businesses within the power or capital goods domain.
Analytical mindset with demonstrated ability to translate marketing data into actionable business insights and drive performance tracking.
Experienced managing cross-functional collaboration involving Sales, Product, and Business teams and handling agency partners and stakeholders to deliver marketing outputs on time and within budget.