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Remote role, mid-level generalist title, multi-channel requirements, and broad skillset increase applicant competition.
Growth marketing skills transfer across industries but preference for SaaS/product experience raises sensitivity to background.
Explicit 4-7 years and SaaS/growth experience plus analytics and cross-functional skills create moderately strict filters.
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Own growth strategy and execution for one or more SaaS or product-led offerings, focusing on measurable business outcomes like revenue, activation, and retention.
Identify, prioritize, and lead high-impact experiments across multiple acquisition and funnel optimization channels to drive customer acquisition and conversion.
Collaborate cross-functionally with Product, Design, and Engineering to improve feature adoption, onboarding, and growth-related customer journeys.
4-7 years experience in Growth Marketing, Product Marketing, or Digital Marketing in SaaS, software, subscription, or product-led businesses.
Experience owning business metrics (CAC, LTV, ROAS, conversion rates) beyond just marketing activities.
Proven skills in planning and executing data-driven growth experiments and funnel optimization.
Work Experience Required: 4-7 years as specified; Notice period: Not explicitly mentioned in the JD.
Data-driven marketer skilled at identifying bottlenecks and prioritizing initiatives based on business impact rather than personal preference or effort.
Experienced in managing growth across diverse channels including SEO, paid ads, content, email, affiliates, and creator partnerships within product-led growth environments.
Comfortable leading cross-functional teams and mentoring junior staff to improve activation, retention, and revenue through coordinated growth efforts.